About Leisure Analytics

Boutique leisure property research and advisory — built for developers, operators and investors who want clarity before they commit capital.

Our Story Contact
Samuel Potter — Founder, Leisure Analytics

What we are

Leisure Analytics is a Brisbane-based research and advisory firm focused on leisure-shaped assets — high-growth sport facilities, experience-led F&B and wellness.

We deliver Australia-wide through seamless remote workflows, combining market research, GIS and forecasting to reduce uncertainty in site and investment decisions.

Who Leisure Analytics helps

Who we help

We support developers, landlords, operators, franchisors and private investors — especially teams making decisions around location, scale, and performance risk.

  • New site selection and expansion plans
  • Feasibility and demand-backed sizing
  • Competitive mapping and catchment definition
  • Forecasting models to stress-test outcomes

Our mission

Turn messy market signals into clear, decision-ready insights — so leisure projects are sized correctly, located well, and built with confidence.

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How we work

Evidence-led analysis

Evidence-led

Every recommendation is grounded in demand signals, competitive context and trade-area reality.

Practical research

Practical

We focus on what changes decisions: sizing, location, customer reach and market gaps.

Strategic clarity

Decision-ready

Clear outputs your team can act on — not academic reports that sit in a folder.

Who we are

Founder of Leisure Analytics

Samuel Potter | Founding Director

Property analytics • GIS mapping • forecasting & feasibility


Sam has supported a range of franchise and commercial property projects, delivering network growth strategies, trade-area analysis and competitor mapping to improve location decision-making.

His work focuses on site selection, demographic analysis and long-term growth planning for operators and investors across leisure-led sectors.

Sam’s career as a property analyst began as a producer of Place Advisory’s bespoke Apartment magazines . Since then, he has focused on commercial property, producing a 10-year strategic growth plan for Burger Urge using detailed trade-area and demographic analysis.

He holds a Master of Valuation and Property Development from Bond University, and a Bachelor of Business (Property) from Griffith University.
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Where appropriate, Leisure Analytics engages select programmers for machine learning (required for our custom membership and/or turnover forecast services), as well as independent QA professionals to support specific technical components of assignments.

Our process

1

Scope

Define objectives, trade area, decision timeline and required outputs.

2

Model

Combine demographics, supply mapping, competitor proximity and demand signals.

3

Decide

Deliver decision-ready insights: sizing, risk notes, and next-step recommendations.

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Keep In Touch

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Contact Information

New Farm, Brisbane
+61 468 318 732
sam@leisureanalytics.com.au